Manage Nuget Packages Video Production – Prime Tool for Online Communication

Video production services should be an important part of any business in the that seeks to stay ahead of the competition. The method you use to communicate with your target market and other stakeholders will play a big role in your success.Many small companies are finding it tough in the contemporary environment because they are not adapting to changing market needs. The changing face of marketing has led to growth of new marketing strategies and video is now the prime tool for online communication.Why invest in Video Production? If you are finding it hard to make a mark in your niche market, it is advisable to start leveraging visual content. One parameter to use when choosing a business communication tool is how effective it is. According to a recent study published by Business2Community, visual content will make up 82% of all web traffic by the year 2020. The same report shows that YouTube has over 1 billion users and this makes up over a third of the internet. These numbers highlight the power of this type of content as a business communication tool.


A compilation of findings published by Forbes shows that adding a visual on your emails boosts click-through-rate by 200-300%. When the same tool is used on a landing page, conversion rate is boosted by 80%. This clearly shows how effective this communication tool is for marketing purposes. Owing to their high performance, 87% of marketing executives prefer these productions in their promotional campaigns.Investing in video production services is one of the best decisions you can make for the following reasons:

Wider reach: The best communication tool should increase your company’s reach. This is exactly what visual content does because most people share what they watch. Many unknown brands have gained overnight fame through creatively produced video ads.

Versatility: This is one of the most important online communication tools because it can be used for a variety of purposes. It can be used for advertising, rebranding, launching a new product or service, reputation management, client testimonials along with many other purposes.

Brand awareness: Branded promotional visual materials are one of the easiest strategies you can use to grow your brand. There are over 3.6 billion internet users today and a large percentage of these are on social media. It is easy to grow your company’s visibility on different social media networks by leveraging the power of visual content.

Cost saving: The tough economic landscape calls for creative yet affordable ways for brands to market themselves. With video production services, you have the best tool to promote yourself to a large audience without breaking the bank. Customized productions meet the unique needs of your business without going over the marketing budget you have set.

To leverage the power of video, you have to partner with a highly experienced company. This way you will get a tailored production that aptly meets your company’s objectives, timeline and budget

Bold Money Conversations That Can Change Your Life

I recently returned from Kendall SummerHawk’s Feminine Money Mastery event, where women from all around the globe (and a few cool guys as well) gathered to improve their relationship with money. One of the most interesting aspects of this conference for me was learning to identify where we need to have “courageous money conversations” in our lives. These conversations are the ones we often avoid, as they bring up all sorts of disempowering money beliefs. We discussed how to make these conversations a routine practice and give them a methodology so that they aren’t as daunting to embark upon.

Powerful conversations can follow a format that eases some of the tension. Follow these steps and engage in, rather than avoid, the money talks that change your life.

1. Take a moment before the conversation to breathe and set your intention for the way you want the discourse to go. Decide on the outcome you want ahead of time and be very clear in your own mind before the other person is present.

2. Be free from emotion and set the agenda with the other party. Inform them as to the reason for the discussion, the outcome you desire, and the discussion points you plan to cover.

3. Stop and listen. Make sure the other party has a chance to say their piece and that they know you hear them. Repeat back and summarize their ideas – whatever you can do to establish that you understand what they are saying.

4. Offer several options for resolving the situation in various ways, if at all possible.

Find agreement, even if it’s to go to another decision-maker, and detail the subsequent steps, including who will do what, by when. Be sure to close the conversation positively.

After returning home from the conference, I immediately put this methodology to use and had two such conversations. I have been breathing a sigh of relief ever since! While it is important to take on these conversations under any circumstances, if you are intent on making a career shift or growing your business, this is a skill that is especially helpful and will pull you forward dramatically.

When you avoid courageous money conversations, you can be inadvertently sabotaging your own success. For example, a mom was recently telling me about her daughter, who has a job she loves. She is appreciated by her employer, coworkers, and customers, and received a promotion four months ago. She has not, however, received a salary increase to go with the promotion. Instead of having the conversation that needs to be had about the salary increase, she decided to look for another job. Objectively, this seems ridiculous, but she is so averse to having the necessary salary conversation that she has created a story in her head about what this all means and is taking a somewhat misguided action in response. For her, she believes it may actually be easier to land a new position than to have a money conversation where she would be championing her value to the company.

Similar to this case, when I work with clients, I often see two primary challenges:

1. Putting a voice to owning their value, and believing it as well. Examples include stating their fees, saying no to a discounted fee, or negotiating their salary.

2. Speaking honestly about an issue that makes them feel vulnerable. For example, discussing business plans with a spouse or renegotiating a loan they are having trouble paying.

Of course, taking a stance for your money will feel awkward at first. However, once you get a few of these conversations under your belt, you will be looking ahead for the next one! It’s about building a muscle over time that will increase your power across the board. Don’t be afraid to jump in headfirst – I promise you will be glad you did.

Michelle is the CEO and founder of Limit Free Life®, a coaching and personal development company designed to help clients discover and transition into careers or business ventures that satisfy their souls. As a former CPA, business consultant and now a certified business coach,she combines a strong background in finance and transition management with an intuitive coaching style.

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